FOR MEN: GEAR THAT EARNS ITS KEEP

Organic & EMF Underwear

Mike in a work hat on the ranch house porch after a day of chores
Certified organic cotton

Breathable, chemical-free boxers and briefs made from certified organic cotton, with hundreds of five-star reviews on each style. A simple upgrade for everyday comfort.

Shop NADS →

EMF-shielding silver + cotton

Boxer briefs woven with pure silver fibers to put a shielding layer between your phone and your body. Odor-resistant, soft, and backed by a 30-day trial.

Shop Lambs →

Mike warming up by the wood stove after ranch work
Organic cotton · Fair Trade

Affordable organic cotton underwear, tees and socks made in Fair Trade Certified factories. Clean, comfortable basics for the whole drawer.

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Wool, Alpaca & Copper

Made in Vermont

Merino wool socks knit in Vermont and backed by an unconditional lifetime guarantee. Warm in the barn, dry in the boots, and they simply do not wear out.

Shop Darn Tough →

Mike in a base layer cuddling a white rescue horse in the barn
Peruvian alpaca

Alpaca-blend socks made with fiber from Peru that stay warm even when damp. Softer than wool, kind to sensitive skin, and made for long cold days outside.

Shop PAKA →

Mike in his wide-brim sun hat taking a break on the porch
Pure copper, no plastic

A handsome pure copper water bottle that replaces plastic for good. Fill it in the morning and carry it all day around the ranch or the office.

Shop CopperWater →

“If we wouldn't use it on the ranch, you won't find it here.”

Suzy, founder of Tried and True and Heart of Gold Sanctuary